AI generated images
The real risk is not a fabricated product. It is a real photo, quietly edited, of an item the seller does not have.
The real risk with AI on eBay is not a fabricated product, it is a real photo quietly edited, or a generated proof of ownership, for an item the seller does not have. A dated note with the seller's username is only worth something if the handwriting looks genuinely real; a generated one is worse than none. Ask for something only a person holding the item could provide before you pay.
Why this signal matters
Generated and edited imagery has made the cheapest part of a scam even cheaper. A seller no longer needs the item, or even a good photo of the item, to produce something that looks like proof.
The failure mode people expect is a fully invented product shot. The failure mode that actually costs buyers money is subtler: a genuine photograph, taken from a real listing, with a serial number changed, a logo cleaned up, or a flaw quietly removed.
What buyers get wrong
How to read this signal
Do not look for a fake looking image. Look for an edited one. The version of this that empties bank accounts is a real photograph with the important part quietly changed, and it will not look computer made, because most of it is not.
The tells are almost never the whole picture. Warped or nonsensical text. Shadows and reflections that disagree with each other. A smeared or repeated texture where something used to be. A label that falls apart when you actually look at it.
Manipulation matters most when it removes exactly the evidence you needed. An edited serial number. A cleaned up flaw on a used item. A logo sharpened into existence. That is not decoration. That is the part of the photo you were relying on.
Then treat certainty as a warning sign in itself. No single photograph settles the question, and nothing about this is getting easier. Anyone who tells you an image is definitely genuine, or definitely fabricated, is telling you more than they know.
When it should raise concern
- Signs of editing on the specific details that establish authenticity, such as a serial number, a label, or a logo.
- A generated or synthetic looking product image on a high value item from a seller with no relevant history.
- Photos that are physically inconsistent: shadows, reflections, or perspective that do not agree with each other.
- An image that appears to be original photography but turns out to belong to a different, unrelated seller.
- Missing EXIF or metadata. Marketplaces remove it from everything.
- A clean manufacturer render on a catalogue product. That is a marketing image, not a deception.
- A slightly over processed phone photo. Sellers use the filters their phone gives them.
From real listings
A seller takes a genuine photograph from a completed listing and adjusts the serial number so it no longer matches the original. Everything about the image reads as authentic, because almost all of it is. The only fabricated part is the part you would have used to check. This is the case that matters, and it is why the useful question is not whether an image looks computer made, but whether it has been changed where it counts.
Common questions
Knowing what to look for is the hard part. Doing it on every listing is the tedious part. Paste a link and we will do the tedious part.
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